Ubisoft recently claimed that microtransactions can be a good way to make the player’s experience more fun in premium single-player games. This may be a controversial statement, which many people who play Ubisoft games will disagree with.
Microtransactions have become a reality of gaming in the 2020s. Despite their controversial nature, microtransactions continue to be rampant, particularly in free-to-play games. Reports from earlier this year indicated that 58% of the revenue made from PC games in 2024 was from microtransactions, with titles such as Call of Duty: Black Ops 6, Roblox, and Fortnite leading in spending. In Ubisoft’s case, however, the publisher often adds microtransactions to its single-player games, too.
Ubisoft comments on why last year's Star Wars Outlaws proved to be a financial flop for the company.
Now, Ubisoft has revealed part of the reason why it continues to add microtransactions to premium games in its most recent annual financial report (spotted by GamesRadar). According to Ubisoft CEO Yves Guillemot, microtransactions "make the player experience more fun" because players can "personalize their avatars or progress more quickly." The CEO also stressed that microtransactions are “always optional,” indicating that gamers who don't like them can...
