Roblox certainly hasn't been steering clear of controversy, with a string of recent legal troubles and petitions involving concerns about child safety practices. Now, the game platform is all-in on another hot-button topic — artificial intelligence. Roblox has been working on AI tools for a while, and the company's latest report makes it clear that it's not just a minor investment.
In the current Roblox Developers Conferences, Roblox revealed that it now has 400 AI models in production, per a Eurogamer report. The 4D Objects feature is intended to facilitate AI creation of scripted assets, while other tools focus on simpler issues like text-to-speech and translation. Roblox's newest Economic Impact Report also highlights "new AI capabilities" for Avatar Auto-Setup and Assistant in Roblox Studio.
While Roblox hasn't shared the exact numbers behind its financial investment into AI tools, it's clearly a significant internal priority. Roblox stock is currently triple its value from one year ago, so it's not hard to imagine that the company has money to burn.
AI tools are theoretically intended to offload work for Roblox users and app developers, but creating the tools to begin with requires major efforts within the company....
