Black Myth: Wukong and McDonald's have come together for a collaboration, bringing limited-time menu items and merchandise across the latter's outlets in China. Often dubbed as the first-ever AAA console title to come out of China, Black Myth: Wukong is one of the biggest game releases in recent years.
McDonald's partnering with a popular IP isn't something new or rare, and there have been various instances of the restaurant chain collaborating with some of the biggest names in gaming. Notably, the special merchandise that often comes hand-in-hand with such collaborations is the key highlight of these brand arrangements. Earlier this year, the extreme popularity of Pokemon collectibles from McDonald's Japan even led to scalping incidents, which are otherwise seen during mainstream hardware launches. As the latest addition to the list of high-profile team-ups, McDonald's has announced a limited-time promotion with Black Myth: Wukong.
In its latest announcement (via Google Translate), McDonald's China unveiled a collaboration with the highly successful Black Myth: Wukong for the upcoming Mid-Autumn Festival in the country. Courtesy of the team-up, a host of limited-time menu items, including a unique black bun burger, will be served in packaging modeled around...
