McDonald's restaurants in Japan have a new mascot promoting limited-time fast food items, and she's vastly different than the red-and-yellow-dressed clown that the company is best known for. The new mascot, named Imadakedabuchitabemi, is drawn and animated in anime art style, and she derives part of her name from dabuchi, the name for double cheeseburger items currently being sold at Japanese McDonald's locations.
Anime-style characters in McDonald's marketing probably don't look too amiss even to customers in western countries, as the recent collaboration between McDonald's and Genshin Impact in September utilized the action RPG's Kaedehara Kazuha and Beidou on limited-time boxes for the restaurant chain's well-known apple pie dessert items. The collaboration not only let fans snag some exclusive real-world food items themed after the game, but also get redeemable codes for some exclusive in-game items. Unlike those characters, Imadakedabuchitabemi was created specifically to sell cheeseburgers.
Krispy Kreme treats McDonald's customers to a free donut for a limited time to kick off a larger collaboration across the US.
Japanese McDonald's locations recently added two limited-time dabuchi items, one with spicy kara and the other with garlic onions. Since October 23, Imadakedabuchitabemi...