Activision has been forced to break its silence and admit to using generative AI to develop some Call of Duty assets. The company had ignored allegations since they first gained traction during the Modern Warfare 3 era. However, a specific policy change from Steam left Activision with no choice but to reveal the truth.
Players have long accused CoD of using AI, pointing to numerous suspicious in-game assets like skins, camos, and calling cards that looked oddly unnatural. One of the most controversial discoveries was the zombie Santa Claus loading screen art, which depicted a character with six fingers. However, that was just one high-profile case; fans had been sharing many other bizarre in-game artworks long before that.
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Activision's admission of using generative AI comes via a brief disclaimer on Call of Duty: Black Ops 6’s Steam page, stating, “Our team uses generative AI tools to help develop some in-game assets.” While the statement may seem harmless, it has sparked a backlash from the community, as the vague wording suggests Call of Duty might...