Sony has partnered with UK-based rental company Raylo to lease PS5, PS5 Pro, and PlayStation accessory bundles. The decision comes as the Japanese company continues to face distribution challenges, like the PS5 disc drive shortages. However, this new service could indeed offer many potential UK gamers a new way to experience current-gen video games without a significant upfront investment.
Sony managed to secure 59% of the UK gaming console market by 2023. Despite this, UK scalpers have sold the PS5 consoles at exorbitant prices, creating significant distribution issues. Additionally, PS5 sales are seemingly declining globally, with some reports suggesting that PS4 Pro sales have even surpassed those of its successor. So, Sony's lease program could simply be the company's way of attracting new players into its gaming ecosystem through leases—a strategy that many tech giants have used before.
Sony announces a new beta program for PlayStation users that promises to be easier and more efficient than the company's prior efforts.
As part of one of Sony's new partnerships, Raylo, a UK-based rental company, will lease all versions of the PlayStation 5, along with the PlayStation VR2 and the PlayStation Portal. Contracts range...
