YouTube will be testing a brand-new feature in its premium service aimed at improving its recommendations. The world’s largest video platform originally launched its premium subscription as YouTube Red in 2015. In 2018, it was rebranded as YouTube Premium, adding new features like YouTube Music. YouTube regularly tests and rolls out exclusive perks for its premium subscribers, with the latest feature being another addition to its growing list of benefits.
YouTube has been a global presence on screens for decades and was a pioneer of the revenue-sharing model, which many platforms like TikTok and Twitch have since adopted. Despite leading the way in creator monetization, some users have recently voiced frustration over an increase in long, unskippable ads. In 2024, YouTube generated $36 billion in ad revenue, underscoring how profitable ads are for the platform. However, YouTube Premium gives subscribers an ad-free experience, which is just one of the perks it offers.
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According to a recent Threads post by Stufflistings, YouTube is testing a new way to recommend videos while users watch. Instead of appearing...
