GameStop Canada is now under new ownership and will be renamed to EB Games Canada after being sold for an undisclosed amount. The French-Canadian entrepreneur Stephan Tetrault says this business move is about "bringing something back that Canadians truly loved". EB Games Canada was rebranded to GameStop in 2021 but it will be getting its old name back, effective over the next few months.
EB Games Wants to be a Hub for Gaming
The transition from GameStop Canada to EB Games will occur across the country over the next few months. It will have a new website, updated store signage just like the old days, and new branding across digital and social platforms that will "enhance [the] customer experience," according to the company.
EB Games sounds like it will focus more on the community with enhanced in-store events, expanded product lines, and a deeper integration with pop culture brands. Many have criticized GameStop for turning the store into more of a toy-focus. With it looking more into pop culture brands with this new owner, this might be a bad direction for those who frequent the shop.
"We want EB Games Canada to be more than a store—we...
