Today, Sonic Team revealed its latest brand campaign, Racing Around the World, dedicating this year to Sonic’s trademark characteristics of speed and attitude. Racing Around the World supports the upcoming video game release Sonic Racing: CrossWorlds and will unite the Sonic community by drive, encouraging fans to tap into their full potential and go above and beyond. This follows last year’s campaign, Fearless: Year of Shadow, which honored the iconic character Shadow the Hedgehog and his prominent role across several media initiatives including the video game SONIC X SHADOW GENERATIONS and the third Sonic movie.
To kick off the campaign, SEGA has teamed up with Red Bull and their globally renowned high-speed stunt driver Brandon Semenuk – three-time American Rally Association National Champion and five-time Red Bull Rampage Champion, and the first person ever to claim five Rampage victories – among numerous other acclaimed achievements. Together, they have created the ultimate stunt racing film, designed to excite fans for Racing Around the World. As part of the collaboration, the trailer introduces a new installment in Red Bull’s award-winning series of stunt racing films, featuring fun Easter eggs from Sonic Racing: CrossWorlds hidden within the video. Take a look at the...
