Some of the biggest names in the gaming industry, including Take-Two Interactive and Electronic Arts, have acknowledged the use of AI technologies in game development as a multifaceted risk, not least because many players feel a strong dislike toward such solutions. And while EA and some of its largest rivals still see artificial intelligence as the way forward, they are proceeding cautiously with its integration into everyday practices.
The earliest video games leveraging content automation technologies date back to the 1980s, when developers first started experimenting with things like procedural generation. However, it wasn't until the 2010s that such solutions really started gaining momentum and evolving into more sophisticated systems. In terms of large language models (LLMs), the release of GPT-2 in 2019 marked a turning point, spawning projects like the 2019 AI Dungeon, which showcased the potential of generative AI to drive not only level design but storytelling. Since then, the tech industry has also produced solutions for leveraging AI to create illustrations, textures, and voice, among other types of media.
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