It's been nearly a year since Star Wars Outlaws launched to somewhat unimpressive reviews and downright underperforming sales figures. At a recent investor meeting, Ubisoft's chairman and CEO, Yves Guillemot, was asked to explain the situation.
Guillemot's subsequent answer points to a belief in a broader problem with the historically strong Star Wars IP. Rather than discussing the game's technical issues at launch, or any potential problems during the developmental period (be they structural or managerial in nature), he was quick to assign the blame to the entirety of A Galaxy Far, Far Away.
Be careful what you showcase on the web.
Star Wars has been through its fair share of ups and downs since Disney bought Lucasfilm from George Lucas back in 2012. Evidently, in Guillemot's mind, things were veering downward with Star Wars Outlaws released in August 2024:
"Outlaws was released at a time when the brand that it belonged to was in a bit of choppy waters." -Yves Guillemot
There's certainly something to be said for wanting a big-budget and historically-proven franchise to maintain its massive appeal when you're launching an expensive AAA video game with its name on the title. And 2024 was something of a...
