When Xbox Game Pass was first introduced, it sounded like something too good to be true for both developers and players alike. Play as much as you can for just a flat monthly fee? That sure sounds like a great deal.
Even for developers, this was a surefire way to recoup costs before you even released your games.
However, years later, it appears the Xbox Game Pass glow has tarnished, and a recent study paints a grim picture for developers and publishers hoping their games will explode in popularity on the subscription service.
Xbox Game Pass Players Don't Really Play The Games, Study Shows
Analytics firm Newzoo recently did a study on Xbox Game Pass about the service's subscriber behavior, gaming preferences, and more.
Speaking to the Australian Interactive Games and Entertainment Association’s Game Wise podcast, Newzoo Director of Market Intelligence Emmanuel “Manu” Rosier revealed that even if Xbox Game Pass subscribers tried a lot of games, they don't really play them for a long time after the initial period.
Rosier said (via clawsomegamer), "There is so much offering in Game Pass that if you’re not getting hooked on the game very quickly, you just go on another one, and...
