It appears that Microsoft has raised the price of Xbox Game Pass Ultimate by over 100% in many regions outside the US, including Brazil, Turkey, and Colombia. In the US, the new Xbox Game Pass pricing reflects a 50% increase for the Ultimate tier, prompting many subscribers to cancel their subscriptions. However, the financial impact of Microsoft's decision seems far harsher in other regions.
On October 1, Xbox Game Pass prices increased again, making the Ultimate tier a $30-per-month subscription. Microsoft framed the change as an upgrade, emphasizing that the new price includes more benefits and a larger game library. For example, Xbox Game Pass Ultimate now includes Ubisoft+ Classics and Fortnite Crew subscriptions, and it will offer at least 75 day-one titles per year. However, despite these benefits being almost the same across all regions, some gamers in certain countries will face much higher prices for Xbox Game Pass Ultimate.
According to the Brazilian outlet Tecnoblog, the price of Xbox Game Pass Ultimate in Brazil has nearly doubled, rising 99.9% to 120 Brazilian Real (~$22 USD) from the previous 60 BRL (~$11 USD). Similar reports have come from gamers in Colombia, Turkey, and South Africa, with...