EA was only just acquired by private investment firms, and the company is already positioning itself to go all-in on using generative AI as part of its development process.
The publisher just announced a “strategic partnership” with Stability AI, one of the largest players in the generative AI space, to add their technology to EA’s development pipeline.
That was always part of the plan with the acquisition. EA CEO Andrew Wilson made the company’s commitment to using generative AI crystal clear last year, and it seems like it will be key in cutting costs now to make back some of the $55 billion spent on the acquisition by private investors, including Jared Kushner's Affinity Partners and Saudi Arabia's Public Investment Fund.
EA Is Trying Generative AI Again
This isn’t the first time EA has attempted to integrate generative AI into its development processes. Their existing chatbot model, ReefGPT, apparently has a nasty tendency to hallucinate, which can lead to errors in code that are costly and time-consuming to resolve.
Stability AI and EA are making big claims about how generative AI can improve creative workflows, and are deliberately focusing hard on the importance of creativity to their output,...
