With Grand Theft Auto 6 not set to release until next year on November 19, following yet another delay, it's given us plenty of time to debate over all the typical things, including whether Take-Two and Rockstar Games will do the unprecedented but largely expected move of selling GTA 6 for more than $70.
We've heard several arguments as to why GTA 6 should cost more than $70, such as its quality and the sheer number of years it took to develop. It doesn't help that Take-Two CEO Strauss Zelnick has not committed one way or another to a price point.
We all expect GTA6 to rock our world. What if it doesn't?
Now, a new argument for why GTA 6 should buck the trend of $70 video games has emerged — the hype surrounding it.
In a new roundtable interview published by GamesIndustry.biz about the cost of video games in 2026 and beyond, Video Game Insights' Vic Bassey asserted that if there was any game to cross that $100 price point it would be GTA 6.
Specifically, Bassey noted that it would be "prudent" or wise of Take-Two to pursue a price increase.
"Based on the...
