According to a reputable insider, Microsoft could reportedly tone down marketing efforts for Xbox consoles in several major regions due to declining sales performance. Since the launch of the Xbox Series X in holiday 2020, the current-gen console has been outsold by its direct competitor, the PlayStation 5, by a substantial margin.
While the exact sales figures of the Series X/S are unknown, as Microsoft stopped disclosing Xbox sales back in 2015, analyst estimates place them between 25 and 30 million units sold. For perspective, the PS5 has sold nearly 60 million units as of May 2024, almost doubling the approximate install base of the Series X/S. Microsoft Gaming CEO Phil Spencer acknowledged the massive sales delta between the current-gen machines last year and reaffirmed Xbox owners that consoles remain a priority for the company, while also hoping its in-development games might turn the tide in the future.
Phil Spencer is not too concerned about the sales of the Xbox consoles, determined to pursue a different vision and metrics of success.
However, Microsoft has started to levy increased scrutiny on Xbox after its $68.7 billion merger with Activision Blizzard King, and it appears the company may...
