Asha Sharma, Executive Vice President and CEO of Xbox, has announced a series of organizational and product changes aimed at accelerating the division’s momentum. In a statement shared on social media, Sharma confirmed that Xbox will begin retiring features that no longer align with its direction, with Microsoft’s Copilot integration among the first to be cut.
Specifically, Sharma stated that Xbox will wind down Copilot on mobile and halt development of Copilot on console entirely. Those two platforms represented the full extent of Copilot’s presence within the Xbox ecosystem, meaning this move effectively ends the AI assistant’s role across Xbox’s consumer-facing products.
I was firmly against adding Copilot to Xbox from the start, and I know everyone I spoke to was in the same position. No one wanted this, and I am glad to see someone, especially a leader who came from Microsoft’s AI division, is finally putting this idea to bed.
However, what is odd about this is that Microsoft’s Satya Madella is all for adding AI to just about everything and has been a firm advocator for AI. He gets upset when people all AI, AI Slop. And yet, having Copilot being removed from Xbox and mobile...
