Sony Group President and Chief Executive Officer Hiroki Totoki believes that future PlayStation projects will greatly benefit from artificial intelligence technologies, having said as much during a recent corporate meeting. Nonetheless, the executive indicated that Sony would adopt a measured approach in adopting AI tech, stressing the importance of retaining a human touch in PlayStation game development.
Sony's patent activity suggests the company has been actively exploring PlayStation applications of AI technology for about a decade. During that same period, the gaming giant has also worked to strengthen its expertise in the field through acquisitions of machine learning startups, the most recent of which was completed in spring 2026.
As conversations about the next generation of consoles ramps up, one notable leaker hints at the rumored PlayStation 6 handheld's impressive specs.
Sony Group President and CEO Hiroki Totoki acknowledged the company's growing focus on AI during a May 8 earnings call held after the publication of the tech giant's consolidated financial report for fiscal year 2025. "AI is a powerful tool, but not a replacement for artists or creators," the executive said. Using more aspirational language, Totoki characterized AI as "an amplifier of human imagination and a catalyst for new...
