Sony may have secured exclusive marketing rights for Grand Theft Auto 6, according to some recently surfaced promotional messaging that the company has been directing at PlayStation users. The possibility seems all the greater considering this is neither the first nor the second indicator that GTA 6 is getting a special marketing push from the PlayStation maker.
From the moment Rockstar released its earlier-than-expected GTA 6 reveal trailer in December 2023, the company was clear about its platform strategy: current-gen consoles only. The game will not even come to PC at launch, with the PlayStation 5 and Xbox Series X/S the only systems set to have it on day one.
Grand Theft Auto 6 has now entered its final pre-release stretch where continued radio silence from Rockstar can still be viewed as normal.
Sony is now understood to be reminding some PS4 owners who have not yet upgraded to the PS5 that they will need to do so if they want to play GTA 6. Starting in early May 2026, multiple owners of the company's last-generation console have reported receiving a marketing email prompting them to buy the PS5. The screenshots attached to some of those...
