Call of Duty maker Activision has reportedly sold an in-game cosmetic for Modern Warfare 3 that was designed using generative AI. While many in the games industry have spoken about the possible applications of generative AI as an assistive tool for game development, it has also been contentious among others due to its derivative nature. Generative AI tends to combine elements from existing works instead of producing something wholly original, which leads to an ethical (and possibly legal) gray area for creatives.
The rapid progress of generative AI also poses a threat to the jobs of artists, designers, software engineers, etc., across the games industry. For these reasons, there has been a lot of consternation over implementing generative AI into a foundational level for game development. Many studios and publishers remain on the fence about the prospect, but it appears that one of the biggest companies in the industry, Activision, might already be using generative AI for 2023's Call of Duty: Modern Warfare 3.
As the debate over generative AI continues, Nintendo weighs in on the topic and whether it will use AI in the development of future first-party games.
As per a new report from Wired...
