EA is diving deep into the world of in-game ads with the launch of its new platform, EA Advertising. The company has featured in-game ads in some of its major titles in the past, but EA Advertising will make it even easier for brands to showcase their products in select EA games.
This isn't the first time that EA has shown interest in using its video games as a form of advertising. EA putting ads in games has been a big interest of the company for years at this point, but this new platform is the most substantial move that the company has made in bringing this concept to the forefront.
Amid rumors about possible ads in Grand Theft Auto 6, an executive steps forward to shed light on the developer's approach to such deals.
Right now, EA Advertising's page on the official EA website has a clear emphasis on the company's live-service sports titles. The Sims 4 is also part of the games being put in the spotlight for this service, but EA Advertising's main goal looks to be reaching companies that want to put advertisements in the publisher's various sports-focused games. There are a lot of...
