While word on the street is that Grand Theft Auto 6 has surpassed 39 million copies sold through pre-orders, an analysis of Take-Two Interactive's financial activity suggests the company generated $1 billion within an hour of pre-orders going live. Almost everyone expected Grand Theft Auto 6's release to post eyebrow-raising numbers. However, generating $1 billion in revenue in just one hour is still an virtually unheard of achievement in today's gaming industry.
For comparison, Grand Theft Auto 5, one of the best-selling games of all time, took three days to reach the $1 billion mark. Of course, GTA 6 is a more expensive game, which likely helped it reach that reported milestone faster. Still, considering the game has yet to launch, the fact that millions of people have seemingly trusted Rockstar Games with their money so quickly speaks volumes about the level of trust the company has built with its audience.
An analyst groups shares its prediction for Rockstar's Grand Theft Auto 6, stating that the game will earn an eye-watering amount within two months.
Anthony Palomba, a researcher and professor at the University of Virginia's Darden School of Business, reports that GTA...
