Grand Theft Auto 6's marketing campaign has raised some eyebrows among console players. Set for release in November, GTA 6 is poised to be one of the biggest video game launches of all time. It's also already stirred up some controversy, with many fans critiquing its gating missions behind the $100 Ultimate Edition and its lack of a true physical release.
Some fans, however, found another reason to take issue with GTA 6 pre-launch: its marketing campaign, which they say is unfair and unevenly split between its two platforms. While the upset is understandable, though, there may be a perfectly good reason for it.
X (formerly Twitter) account GTA 6 Countdown has posted a breakdown of the differences in the game's marketing on PlayStation and on Xbox. The screenshot collage shows GTA 6 branding plastered all over PlayStation's social media, mobile app, and the PS5's UI, while Xbox's official X account has just one post announcing that preorders are available.
This much is true: the official Xbox account, @XBOX, has only posted once about GTA 6 preorders, although it's also reposted a couple of announcements from GTA's page since preorders were announced. The official PlayStation.Blog also...
