Despite the recent AI-caused WAGA and SAG-AFTRA strikes, Amazon Games CEO Christoph Hartmann affirmed the need for AI use in video games during an IGN interview.
Hartmann said that the game industry needs AI to speed up the development workflow and cut out the dull parts of game development.
Despite Hartmann's defense of creativity, he said that AI will particularly help localize games to different regions' languages.
However, AI is at the stage where its inability to understand cultural nuances might cause difficulty in true localization or anything past translating a phrase verbatim; after all, if translation were this easy, Google Translate would've bankrupted many translation businesses years ago
When pressed about his excitement about AI usage during the ongoing SAG-AFTRA strike, the CEO said that video games "don't really have acting" and that the majority of it is programming, which is "all about innovation."
The CEO's sentiments aside, Amazon's published and developed games have had hundreds of actors in them between voice acting and motion capture.
What's more worrying about Hartmann's hypocritical outlook on what's artistic or not is Amazon Games' current projects: the next Tomb Raider and a Lord of the Rings MMO.
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