For the first time in Steam’s history, more people are playing games using Simplified Chinese than English on the platform. Released in 2003, Steam is currently the largest PC gaming platform in the world, and it’s widely popular in most countries, including China.
Steam has a long and tumultuous history in China. While the PC gaming platform has been popular in the country for several years, it has previously struggled with China’s strict regulations for the gaming industry, which led to Steam being banned from China in 2021. Right now, Chinese gamers have two options for using the platform. Either they can use Steam China, which is legal but does not have a wide variety of games, or they can access the international version of the service using a VPN. So, despite the country having over 1.42 billion inhabitants, these legal roadblocks currently hamper Steam’s popularity in China.
The winner of more than 175 game-of-the-year awards receives a hefty 60% discount on Steam, which will remain available until mid-September 2024.
Now, gamers have spotted that there are more people on Steam using Chinese than English as their language, a first in the history of the gaming...