Despite bringing in around $349.38 million in the first quarter of 2024, Ubisoft's stock prices have plummeted to a 20-year low following the release of Star Wars: Outlaws.
Although it's back up to $16.74, the stock bottomed out at $16.42 earlier today, last seen in 2014. For context, Assassin's Creed: Rogue came out that year.
The main, but not only, culprit behind Ubisoft's financial trouble is undoubtedly the troublesome launch of Star Wars: Outlaws. Analysts had lowered the number of expected sales from 8 million to 5.
Still, trouble began long before launch as the game's reveal trailerwas filled with gamers voicing their distrust of Ubisoft delivering a solid game and warning against preorders.
The story trailer was even worse as the French developers were put on blast for their "buying doesn't equal owning" practices and cooperation with Disney— gameplay graphics being significantly worse than cinematics bringing back Watch Dogs memories certainly didn't help either.
Outlaws' blunder might be the penultimate nail in Ubisoft's coffin. XDefiant, their Q1 safety net, is struggling to break 20 thousand concurrent cross-platform players, and Assassin's Creed: Shadows, the possible saving grace of 2024, is facing its own Ubisoft Vs Gamers moment....
