Electronic Arts has given investors a peek into how its future projects could enable players to deploy user-generated content by leveraging generative AI. The newly shared concept from EA shows players building their own game level, characters, and rules through simple prompts.
While AI has been a crucial part of games for a long time, generative AI is an emerging field of interest among game industry stakeholders. The allure of generative AI lies in its ability to create original content efficiently using the large datasets the generative AI models are trained on. In recent times, certain notable game companies like Square Enix have stated their interest in using this technology in games, with EA being the latest one to reiterate the same desire.
As the debate over generative AI continues, Nintendo weighs in on the topic and whether it will use AI in the development of future first-party games.
During EA's Investor Day event on September 17, Chief Strategy Officer Mihir Vaidya showcased an early-stage concept of the publisher's UGX program that involved two players creating an impromptu level in a sandbox game, using voice commands, in just a few minutes. The video, shared on Twitter by Geoff...
