Ubisoft has been targeted by a class action lawsuit revolving around unauthorized data sharing practices. The complaint alleges that Ubisoft shared personally identifiable information with Meta Platforms in violation of several U.S. laws.
Public awareness of data privacy concerns has increased in recent years. Like the rest of the wider tech sector, game developers and publishers are nowadays consistently finding themselves scrutinized over their user data policies.
Ubisoft stock experiences a surge after a record-low for the company, which could be a sign of future success if it appeases investors.
In yet another testament to this trend, Ubisoft has recently found itself on the receiving end of a class action lawsuit centered on its data sharing practices. The complaint—Lakes et al. v. Ubisoft, Inc., filed in the U.S. District Court for the Northern District of California—alleges that the company unlawfully collected and shared personally identifiable customer information with Facebook owner Meta Platforms. The plaintiffs who initiated the lawsuit claim that this was done using Pixel, Meta's analytics tool for tracking the effectiveness of ad campaigns. By feeding customer data collected through its website to Pixel, Ubisoft shared it with Meta's wider advertising network without the explicit consent from the...
