Alan Wake 2's Lake House expansion casts the player in the role of Agent Kiran Eztevez of the Federal Bureau of Control and acts as a bridge between Alan Wake 2 and a potential sequel to Control.
During your exploration of the eponymous house, you can come across a document that references two websites. These are This House of Dreams and Siren Society (credit to Josh Lloyd for the spot). The first is the more interesting one as it's a real blog post with multiple entries told from the point of view of a new homeowner. As the in-game report suggests, the website is associated with parautilitarian activity.
This House of Dreams was created for Alan Wake's American Nightmare and is being re-used for The Lake House, tying everything together. For those who weren't aware, it's worth recapping the story. The house is in the town of Ordinary, the hometown of Control's protagonist Jesse Fadden. Beginning in February 2012 with a post by the blog author, Samantha, explaining how she's fulfilling her dream of buying and renovating an old house.
The blog continues as normal. Samantha is exploring her new home and, eventually, she finds a shoebox...