While Microsoft is now open to having some of its best first-party titles appear on competing platforms, a new rumor mentions that we could see the Xbox branding on hardware that Microsoft does not even make.
This latest rumor comes from Windows Central, who claims that Microsoft is exploring options in letting third-party manufacturers build Xbox-branded devices, and this could extend as far as letting these third-parties directly use the Xbox operating system.
Xbox Gaming Devices Built By Third-Parties Gaining Steam Due to CES 2025
While nothing has been teased or announced by Microsoft, the rumor gains ground thanks to an upcoming Consumer Electronics Show (CES) 2025 presentation.
At CES 2025, tech company Lenovo is holding a gaming handheld event where a couple of special guests are confirmed to attend. There's Pierre-Loup Griffais, one of the designers of Valve's Steam Deck, and also Microsoft's Jason Ronald, the vice president of Xbox gaming devices and ecosystem. Interestingly enough, Ronald is now introduced as Microsoft's "VP of next-generation."
Could Ronald attend to talk about Windows gaming on Lenovo's portable gaming device or something else? Even if Ronald doesn't announce anything at the event, it doesn't...
