As the industry shines a bigger spotlight on Xbox Game Pass, Microsoft is under pressure to deliver revenue through subscriptions to the popular service rather than software sales. It's a strategy that's a win for consumers, allowing them access to every first-party Microsoft game on day one rather than spending $70 every time they want to play a new game.
Skeptics, however, have expressed concern about Game Pass' viability. Is Microsoft making money from these subscriptions? Or are they seeing profits being flushed down the drain?
On their recent earnings call, they did give some good news.
Xbox Game Pass set a new quarterly record for revenue while also growing its PC subscriber base by over 30%. Satya Nadella, Microsoft's CEO, touted the success of Black Ops 6, the most recent entry in the Call of Duty series, as well as Indiana Jones and the Great Circle, which has already been played by over 4 million people.
Microsoft Expects Continued Growth On The Back of Xbox Game Pass
2025 is a big year for the Xbox brand, with several marquee titles set for release. Last week, the Developer_Direct highlighted the return of the Ninja Gaiden franchise and confirmed release...
