My Nintendo Gold Points are being discontinued on March 25. That date will hence mark the end of an era for Nintendo's long-running loyalty program, which has supported Gold Points for nearly seven years.
My Nintendo launched internationally in March 2016. Two years later, Nintendo expanded the loyalty program with the introduction of Gold Points, which its customers were able to earn through Switch game purchases. Eligible digital products yield 5% of their purchase price in Gold Points, while physical Switch games provide 1%. The main benefit of My Nintendo Gold Points is that they can be used toward digital eShop purchases, with each point equivalent to a $0.01 / €0.01 discount.
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On February 28, Nintendo announced plans to sunset this key perk of its loyalty program. Gold Points will be discontinued on March 25, 2025, at 12:30am ET. The Japanese gaming giant did not elaborate on the reasons for this decision, but it did provide some additional details on how the discontinuation will affect Switch owners.
The March 25 discontinuation will only prevent My Nintendo users...