With Grand Theft Auto 6 (GTA 6), Rockstar Games and parent company Take-Two Interactive aren't just pushing for it to be the biggest video game release of all time; the publisher wants it to be the best thing in entertainment.
As if the hype for GTA 6 wasn't enough, Take-Two CEO Strauss Zelnick has now made some lofty claims for the upcoming game.
Take-Two Targeting GTA 6 To Be The Best Thing In All Of Entertainment
In a video interview with CNBC (via GamesRadar), Take-Two Interactive CEO Strauss Zelnick dropped a bomb on what they're aiming for with Grand Theft Auto 6.
"The key thing is that Rockstar Games is trying to create the best thing anyone’s ever seen in entertainment, not just interactive entertainment," Zelnick shares.This is something Zelnick admits is a "tall order" and how he thinks "consumers have huge hopes for the title."
"But the delay itself is really a reflection of desire to polish and create the best possible experience for consumers, and we as a company have been known not to have a sort of slavish devotion to release dates but rather to seek the highest quality entertainment," Zelnick added.
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