Former Nintendo marketing leads Kit Ellis and Krysta Yang have discussed the company's approach to the Switch 2 backlash (and just backlash in general), and confirmed that it almost always purposefully avoids engaging with it.
Even though the Nintendo Switch 2 has quickly made its mark on the gaming world and proven to be a massive success, it hasn't been without its controversies. From the console's purported "lack of innovation" to its infamously high prices for games like Mario Kart World, Nintendo's latest handheld has been met with a lot of backlash over the past few months.
What could be the problem with a follow-up to my favourite console?
While Nintendo is certainly no stranger to backlash and has seen more than its fair share of it, the discussions surrounding the Switch 2 have certainly been a lot more fierce than usual. With that in mind, you might be wondering why Nintendo hasn't really spoken out against any of the backlash, which is a question that's been answered by two people who know the company very well.
As pointed out by GoNintendo, Nintendo of America's former marketing leads, Kit Ellis and Krysta Yang recently discussed the company's approach to...
