If you were hoping for an alternative to the NBA 2K series when it comes to yearly basketball sims, that won't be happening anytime soon, as the NBA and 2K have just announced a multi-year partnership that not only extends the license but also establishes a new company too.
The agreement is between the NBA and 2K parent company Take-Two Interactive, with the new company called NBA Take-Two Media.
Based on the press release, 2K is gearing up for an even bigger NBA presence, as it even mentions live events and programming as part of the deal.
2K Locks In NBA License For An Undisclosed Timeframe
The announcement was made on the official NBA PR website, which mentions that, in addition to the new multi-year global partnership expansion, 2K has also reached an agreement in principle to extend its longstanding relationship with the NBA G League and USA Basketball. This confirms that 2K will continue to pump out NBA video game experiences.
When it comes to the new company formed, NBA Take-Two Media will be a modern entertainment entity that aims to bring fans and players through "competitive gaming,...
