When Splitgate was released in 2019 on PC, it was a surprise hit. Who would have thought mixing Halo with Portal would end up as something multiplayer fans would love to play?
Unfortunately, the game lacked lasting appeal, and soon after its console versions were released, 1047 Games announced that they were ending support for it so they could focus on another game set in the Splitgate universe, which turned out to be Splitgate 2.
A new development has surfaced recently claiming that the developers spent a ton of money promoting the game.
Splitgate 2 Said To Have Spent Over $400,000 On Influencers To Promote The Shooter
On LinkedIn, Steamforge co-founder Nick Lombardi (via CharlieIntel) published a report claiming 1047 Games spent a staggering $409K on influencers to promote the game. The figure are estimates based on publicly available data and "market rates from Steamforge's algorithm."
Per Lombardi's report, it mentions that 1047 Games spent an estimate $408,542 on influiencers to market Splitgate 2, and this was heavily concentrated on Twitch, which is said to have received 83.6% of the total investment, despite generating less than 20% of total views.
In comparison, YouTube videos received 12.8% of the...
