When it comes to cramming microtransactions into full-priced games, Ubisoft is right up there with the most prolific of them. Almost every single Assassin's Creed game since Assassin's Creed 3 has sold players extra time-savers, armor packs, upgrade points, and pretty much anything else you could possibly think of to monetize. Even future games like the next Ghost Recon sound like they're going to be full of the things.
It's extremely rare that Ubisoft releases a game that isn't full of microtransactions, whether it be single-player or multiplayer, and you'd assume that they do this to make a bit of extra money on top of the $70 (now possibly $80) that people have already paid. Well, you'd assume wrongly, as even though the majority of people absolutely loathe them, Ubisoft reckons that it's all done for our enjoyment.
This comment comes from one of Ubisoft's recent financial reports (thanks GamesRadar), during which CEO Yves Guillemot explains to investors that having microtransactions in all of its games "makes the player experience more fun", in that players get to "personalize their avatars or progress more quickly." He then quickly stresses that they're "always optional" though.
Desmond bit the dust...
