Target is ending its competitor price matching program, according to a newly leaked employee memo. The change, reportedly set to take effect at the end of July 2025, could prove controversial among Target's customers.
Target piloted its price matching program during the 2012 holiday season before making it a year-round offering come early 2013. While the initiative was fairly limited at first, it expanded to 29 rivals—ranging from physical retailers to eCommerce platforms—in September 2015. As of July 2025, Target is one of the last major U.S. retailers that still offers competitor price matching.
Target reaches out to customers who pre-ordered the Nintendo Switch 2 from the retailer but didn't receive it on launch day as they expected to.
However, this won't be the case for much longer, according to a newly leaked employee memo that started making the rounds on social media earlier today, July 21. The notice informs Target's staffers of a forthcoming policy update that will purge the competitor price matching practice, in addition to providing some corporate talking points they are to leverage if customers ask about the development. The new policy is scheduled to go into effect next Monday, July 28, as per...
