Call of Duty fans have been speculating about what to expect in the upcoming Black Ops 7 for months now. As anticipation builds around its release, it should come as no surprise that Activision is launching a full-on viral marketing campaign to get players even more hyped.
The viral marketing campaign features The Guild, a mysterious corporation featured in Black Ops 7. Activision has put up various real-life advertisements promoting The Guild's ominous messaging, such as billboards and incredibly convincing (and terrifying) Forbes articles. The Guild's marketing extends to all facets of media and even into the real world in the form of billboard adverts, as spotted by X user Inkslasher in San Francisco.
The Guild is the focus of Call of Duty: Black Ops 7's marketing campaign, and its sinister messaging will be everywhere starting today. Along with the Forbes article mentioned above, an ominous Wired article promises to "end your home security fears… forever."
In Black Ops 7 lore, the Guild is a corporation modeled after defense contractor groups or giant cybersecurity companies. If you're seeing sinister messaging from The Guild pop up all over the place, then the Black Ops 7 marketing campaign is...
