Nintendo has rebranded Warpstar Inc., the company responsible for managing the Kirby intellectual property, sparking rumors about a Kirby movie in the works. In recent months, the Japanese video game company has shown a willingness to draw attention to its puffball protagonist, even hosting an exclusive Direct to discuss its upcoming installment.
Rebranding and restructuring subsidiaries is nothing new for Nintendo, as the company has gone through similar processes many times before. However, the timing of this recent business move seemingly gives it more significance than many of its previous reformation efforts.
On August 27, 2025, Nintendo officially announced that Warpstar Inc. will be renamed Nintendo Stars Inc. As part of this rebranding, the company will take on broader responsibilities, including the operation, licensing, and management of Nintendo IP tie-ins. Essentially, the subsidiary will handle events, products, and partnerships for films featuring Nintendo's intellectual properties. However, since Warpstar has primarily managed Kirby-related projects like Kirby: Right Back at Ya!, fans see the change as a hint at an upcoming movie featuring the beloved pink puffball. One piece of evidence supporting this theory is that the rebranded subsidiary will continue to oversee the Kirby franchise, even as it shifts focus to...
