The official Twitter accounts for Xbox and PlayStation each feature advertisements for a game originally created by their biggest competitor, highlighting a pair of major recent cross-platform releases. Few rivals in the gaming industry have competed with one another as much as Xbox and PlayStation since Microsoft stepped into the gaming space with the original Xbox. Microsoft and Sony have often fought to undercut each other and the pair have constantly traded blows throughout multiple console generations. However, the tides for the two companies may now be shifting.
While console exclusivity often keeps fan-favorite franchises locked to a particular platform, the walls between Xbox and PlayStation have slowly been eroding over the years. Many Xbox franchises have begun to make the transition to PlayStation consoles, with Forza Horizon 5 coming to the PS5 earlier this year as a major new release. Both consoles also recently debuted big-name games from the other studio, with Helldivers 2 launching on Xbox Series X/S and Gears of War: Reloaded debuting on PS5. Now, Sony and Xbox have found an unlikely partnership advertising the other's games.
Fans have discovered that, thanks to the new versions of Helldivers 2 and Gears...