The ROG Xbox Ally handheld system could start at approximately £500, according to a leak posted by a British retail worker on social media. Although the ROG Xbox Ally and Xbox Ally X systems are expected to go live on Thursday, October 16, the official prices have not been revealed by Microsoft or ASUS due to the ongoing tariff situation affecting the global economy.
Following their global reveal during the June 2025 Xbox Games Showcase, details about the ROG Xbox Ally and Xbox Ally X handhelds trickled out over the summer. Although Microsoft and ASUS confirmed during Gamescom that the system would be available starting October 16, the companies stopped short of officially naming the prices of each iteration. The price reveal delay on the ROG Xbox Ally was due to global tariffs imposed by the Trump administration on various goods, including video game consoles and other consumer electronics manufactured in China and other nations.
Although rumors about the ROG Xbox Ally should be taken with a grain of salt, a British retail worker has posted some potential evidence about its price. As spotted by Pure Xbox, a Redditor named FriendlyPharma posted two pictures of the ROG Xbox Ally's potential...
