Battlefield 6 has taken a shot at Call of Duty in its new live-action trailer, which premiered on Sunday, September 28. The not-so-subtle jab involving celebrity cameos underlines EA's ongoing push to position Battlefield 6 as a direct rival to Call of Duty that specifically caters to players preferring military sim aesthetics over wacky cosmetics.
From Kit Harington and Ice Cube to Helena Bonham Carter and Idris Elba, Activision has long leaned on celebrity-fronted marketing for promoting Call of Duty. The new live-action trailer for Battlefield 6 riffs on this concept in quite a bombastic way, both literally and figuratively.
The two-minute promo video signaling the mid-October 2025 launch of Battlefield 6 opens on four celebrities: actor Zac Efron, NBA star Jimmy Butler, country singer Morgan Wallen, and British mixed martial artist Paddy Pimblett. They appear in customized tactical gear and carry weapons with highly exaggerated skins, a nod to the wacky cosmetic style Call of Duty has embraced in recent years. After some dramatic slow-motion close-ups, Efron begins to say, "We’re here to do one thing, and one thing—" only for the group to get blown up by a missile before he can finish...
