Electronic Arts’ management is reportedly pushing employees to use artificial intelligence (AI) in their daily tasks, including coding, concept art, and more. This move towards AI did not sit well with many developers at Electronic Arts, however, as multiple employees have complained about the tool’s efficiency.
EA is one of the largest publishers in the gaming industry, and it has suffered some major changes lately. Back in September, EA confirmed that it would be acquired in a $55 billion deal involving an investor group composed of Silver Lake, Affinity Partners, and Saudi Arabia’s Public Investment Fund (PIF). The most controversial aspect of the deal was that it included a leveraged buyout, which put EA in around $20 billion of debt.
In a new report by Business Insider, several unnamed EA employees complained about the mandate to increase AI usage in the company. According to these sources, AI programs like the in-house chatbot ReefGPT are being pushed into “just about everything.” For example, AI is allegedly being used to generate code, which requires quite a bit of cleanup later. Devs from areas such as level design have been tasked with helping the in-house bot to learn their work, too, which has...
