Epic Games Chief Executive Officer Tim Sweeney has criticized Steam's AI policy in several recent statements. According to the industry veteran, Valve’s requirement to disclose AI use on Steam doesn't make a lot of sense and is becoming increasingly irrelevant.
Valve has required developers to disclose the use of AI-generated content in their Steam listings since January 2024. The mandate was added to the Steam Distribution Agreement, the company’s standard contract outlining terms for software distribution on its platform. The policy followed several months' worth of reports alleging that Valve had been banning some games with AI-generated content from Steam. In a prepared statement issued after the change, the company said the disclosure requirement would enable it to "release the vast majority of games" that rely on generative AI.
In response to the discussions surrounding generative AI, some game developers make their stance against it abundantly clear.
Epic Games CEO Tim Sweeney took aim at Valve's AI policy in several messages posted on X, formerly Twitter, in late November 2025. Responding to one tweet calling for Valve to drop the AI disclosure label, the executive said the mandate "makes no sense for game stores," where a growing number...
