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Every generation has its preference for where they go to socialize. For many decades, a popular spot for socialization has been the pub. For the longest time, the pub was the perfect place to have a weekly get-together, buy a few pints, and catch up with your found family. But as the cost of living goes up astronomically across the board, young men are starting to look for other ways to socialize that don't put additional financial strain on them.
During the pandemic, online gaming provided many young people with the opportunity to stay in touch and socialize in a virtual world. Now, online gaming has become a much more attractive alternative to Gen Z than going out to the pub for a night of drinking pint after pint.
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As a focus on this subject, Antenna Insights recently did an in-depth study of how Gen Z is shifting the cultural landscape when it comes to socializing. For the study, they focused on 1,500 Australian...
