It feels like game publishers have been toying with the idea of putting advertisements in their games for years, but no one has been brave enough to put their hand on the stove.
Until now, that is.
EA has announced the launch of EA Advertising, which is exactly what it sounds like: a way for companies to advertise their brands directly inside a video game. Here's how EA pitches it:
EA Advertising Could Open a Slippery Slope Very Quickly
We get a potential glimpse as to what these in-game ads can look like on the company's website, and, unsurprisingly, they seem very innocent.
Visa branding on a team's kits and advertising walls. A sports ticker on the bottom sponsored by Lowe's. An in-game substitution, brought to you by EA Sports Ultimate Team. The Michelob Ultra Player of the Match.
Okay, that last one isn't a part of EA Advertising, but it is part of the currently ongoing FIFA World Cup, which shows just how ingrained advertising is into live sports these days. Advertising is everywhere, even when something isn't actively being advertised. Levi's Stadium had to block the official Levi's logo during World Cup matches because Levi's isn't...
