A study on a sample of US consumers revealed that millions of prospective buyers would indeed purchase Grand Theft Auto 6 at $149.99, which is a surprising finding for several reasons. Of course, most major franchises have "superfans" who would willingly pay higher prices for new installments, and Grand Theft Auto 6 is no exception.
What makes the current study on the GTA 6 fan base interesting is that the number of superfans appears to be much higher than what is typically seen with an average AAA game. In fact, it seems Rockstar Games could make more than half a billion dollars if its only customers were these superfans.
A new report sheds light on the impact Grand Theft Auto 6's higher price could have on Rockstar Games' and Take-Two Interactive's revenue.
According to a study by MIDiA Research, 16% of average American gamers were open to the idea of buying GTA 6 at $149.99. The same institute predicted that 8.6% of US consumers are likely to buy the game, which could translate to 22.9 million copies sold for Rockstar Games. Based on that prediction, it could be concluded that over 3.6 million people would be willing to...
