As the battle between gamers, game developers, voice actors and game employees against Artificial Intelligence (AI), both generative and machine-based, continues to wage on, EA has revealed that it leveraged AI in its recent EA Sports College Football 25 release. Without AI, EA says it "simply would not have been able to deliver" the game.
WWE 2K24 is under fire for a piece of artwork that isn't even made with AI, but a real artist.
News of EA's use of AI comes hot on the heels of SAG-AFTRA executing a strike for protection of its members against the use of AI. It also comes as it was revealed that Activision reportedly sold a generative AI-based skin to its Call of Duty players. Such news was revealed during an investor call, where, in his prepared remarks, CEO Andrew Wilson explained the use of AI in College Football 25.
His comments shed light on just how EA was able to pull off the game, one that has managed to welcome over five million players. Of that number, 2.2 million were revealed to have shelled out at minimum $99 for Early Access ahead of the game's official launch....
