Stellar Blade studio CEO Hyung-Tae Kim has defended Shift Up's controversial AI-assisted music video after it sparked widespread backlash from fans. Just two years after the launch of Stellar Blade, Shift Up has already announced its follow-up, Blood Rain, featuring a new protagonist.
Shift Up recently released a promotional music video for Stellar Blade: Blood Rain titled "Wanna be in LOVE" feat. Evie on July 31. The unusual video featured the new protagonist, Evie, singing and dancing through a futuristic city in a K-pop music video style, even interacting with the production crew. Its closing disclosure states that the video used game resources from Blood Rain that were regenerated with AI support, and fans quickly voiced their disdain for the project. Many viewers objected to the music video's use of AI, highlighting inconsistent costume details, distorted objects, and several visual irregularities commonly associated with generative images. Some fans argued that releasing this video diminished the work of human developers and creatives responsible for Stellar Blade's otherwise polished character designs and presentation.
The success of Stellar Blade has made Shift Up's director a very wealthy man, and a new report details just how much money the CEO...
